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US Census Bureau Contains 2000 NAICS and 1987 SIC industry codes and explanations of why and where these codes are used. When searching for your industry's code it is easier to browse the NAICS list than find a particular industry using a keyword search. Try typing in the best one keyword description of the industry you are looking for and then browse through the results for the best match. When you click on the NAICS number you will get to a page with the corresponding SIC. Sometimes searching for an industry can be tricky so try to think of synonyms. For example: if you are looking for the NAICS/SIC for used car dealers and type "car" into the search box the resulting list will include car manufacturers and car detailers but no car dealers. However, if you type in "automobile" the results list will include automobile dealerships, used.
Standard & Poor’s NetAdvantage Click on the Industries tab in the blue bar at the top of the on the main page. Look for your industry in the list in the drop down menus in Industry Surveys or Sub-Industry Reviews. If you are not sure which of the which of S&P's industries best matches the one you are researching and you know the name of a public company industry you are interested in, try searching for that company in the Search by Company section. Example: if you are interested in the Wine Industry entering the company name Robert Mondavi Corp in Industry Surveys will result in a Survey of the Alcoholic Beverages & Tobacco Industry. Entering the same name in Sub-Industry Reviews will result in a shorter report on Distillers & Vintners.
Business Insights Includes management reports produced in association with Datamonitor, on various segments of the consumer goods, energy, finance, healthcare, and technology industries. Click on the "Reports" link in the top left corner of the page.
ISI Emerging Markets One of the few sources at Yale for finding detailed industry information in emerging markets. To find that information, first choose the country in which your industry is located, and click on the "Industry" tab. You will find Industry Profiles, Industry Analysis, and articles and news reports on industry segments.
OneSource To find Industry information in OneSource it is handy to know your industry’s SIC. (See US Census Bureau above) To find the industry reports in OneSource first logon then click on the “industry” link. Next, choose the industry group that best describes the one you are interested in (It is here that the SIC come in handy, click on the 1987 US SIC button in the right frame then scroll down the list that comes up in the left frame). Click on the industry code to get to the main industry page. The Market Research Reports are available by clicking on the “market research” link on the top right corner of the each industry page.
Gale Ready Reference Shelf: Contains the Encyclopedia of Associations. To search for associations click on Search by Subject Descriptor and the name of the industry you are interested in followed by "association”.
Business Source Complete and ABI Inform have the same feature. To find Trade Journals first enter your search terms (i.e. premium wine industry) and click the search button. When the list of results appears, click on the "Trade Journals" tab at the top of the page. The resulting list will be only those articles found in Trade Journals. Scroll through the list for names of trade journals publishing material on your industry.
OneSource To find Industry information in OneSource it is handy to know your industry’s SIC. (See US Census Bureau above) To find the industry reports in OneSource first logon then click on the “industry” link. Next, choose the industry group that best describes the one you are interested in (It is here that the SIC come in handy, click on the 1987 US SIC button in the right frame then scroll down the list that comes up in the left frame). Click on the industry code to get to the main industry page. Use Articles Search to find trade journal articles.
Factiva Click on Company/Markets, Company and search by company name to find its peer group by sales.
NetAdvantage Search by company name, “competitors” is one of the menu choices in the left hand margin.
OneSource On the bottom right side of the main industry page, you will see a list of the Industry's Main Participants. OneSource also provides a list of the Main Participants in the sub-industries found within the main industry group.
Mintel Market research reports covering US and International marketplaces. Combines data & analysis of the competitive landscape, market-share analysis, trending data and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Business Source Complete Contains reports on industries from the U.S. government and the private sector. To access them click on the Advanced Search Tab and enter the name of your industry in the Find box. Scroll down to Publication Type and click on Industry Profile.
Thomson Research A prospectus or proxy filing will generally contain information about market-share, competitors, market size, risk factors, and market growth. If you know of a large public company in the industry segment you are interested in check Thomson Research to see if they have filed a recent proxy.
ABI Inform Full-text articles from business magazines and academic journals, trade journals, and newspapers. It contains both US and International publications and the database Dateline which includes local and regional business publications.
Factiva Contains full-text and abstracts from many local, regional and international newspapers not included in other databases.
Business Source Complete Full-text articles from business magazines and academic journals, trade journals, and newspapers. Select "Regional Business News" as well as "Business Source Complete" on the main page to retrieve US local and regional business publications. text here.
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