WEB Development POLICY

Introduction
Yale School of Management (SOM) prides itself on its ability to present a positive image of the school as well as its faculty, staff and students. In order to establish and ensure that the high standards achieved by our print materials are mirrored electronically, we have established the following policy and guidelines that will apply to all members of the SOM community acting in an official capacity for the School of Management and/or using university resources.

Policy Statement
The purpose of the web pages and of providing web space to individuals and groups at SOM is to enhance the educational mission of the School of Management. All pages are subject to review. The contents of all pages must abide by and conform to local, state, and federal law and to university policies. Pages that provide material relevant to an individual's professional role at the University are highly appropriate. However, pages that are recreational and provide little or no information pertaining to the School of Management or provide links to clubs, businesses, churches, and other organizations not affiliated with the University are discourages and should be avoided if at all possible.

Electronic documents are subject to the same university policies and standards as print publications. Accordingly, it is expected that proper attention will be given to spelling, grammar, style, mechanics, etc. All copyright and trademark laws apply. Web Page Authors must secure copyright permission and model releases to publish text, graphics, and photographs that are not in the public domain. Any work obtained from students must exhibit their prior consent and written permission in order to be used in university Web productions. Records of such permission must be maintained and available for review. These records must be kept current and reflect any additions and changes made to the page. Use of the Yale School of Management name, trademarks, official logos, and other copyrighted materials must be in accordance with university policies.

Web pages that do not abide by the policies and/or guidelines are subject to removal from the Yale School of Management web servers.

The support and maintenance of World Wide Web pages takes many resources and much personnel time and communication capacity. Computer and technology resources are subject to several limitations and many competing demands. The major priority for support of the Web pages is as a university publication, for instructional usage and for staff and faculty support. Questions or comments about Web policies or guidelines should be directed to the Information Technology Group.

Departmental Guidelines

1. The Supervisor of any department, organization, or a professor desiring a Web page should appoint an individual to be responsible for the development and maintenance of the Web page. This person is known as a Web Author. Students who are members of SIG groups or who author pages for faculty members must follow the same strict compliance with university policy as do departmental Web Authors.
2. The designated Web Author is responsible for the following: design (depending upon which server houses the document and what purpose it serves), construction, and establishment of the page; planning, coding and input of all page content; procurement of necessary copyright clearance and model releases; timeliness of page content; manipulation of page graphics; and on going maintenance and updates. (note: If the Department does not have the expertise to construct a web site, that expertise will be provided, if all content information is given to the Web Group (within the Information Technology Group) in a pre-determined format and timely manner. The initial web site will then be constructed for that department.
3. For guidelines concerning both print and web-based publications as well as the school's logo, please contact the Office of Communications at 203.432.6009 or som.extra@yale.edu.
4. All statements contained within the Web pages must be consistent with and in compliance with the University's overall policies, mission, and purpose.
5. It is strongly encouraged that all web sites use Macromedia Dreamweaver or Claris HomePage for web development. The Information Technology Group provides support for both of these applications. All other design or FTP programs will be given minimal technical support.
6. All department web sites will follow the basic structure established at the department sample web site. Any variations must have approval by the Information Technology Group and External Relations. There are several variations to the sample site, however, the basic structure must stay within the guidelines stated to provide easy navigation for visitors of your web pages.
7. If items from other directories on the SOM Web server are used, the Web Author must link his/her code to the existing item rather than copying it into his/her directory. This will save valuable server space. The Web Group will supply you with the proper location of image files.
8. The Web Group and Help Desk are available to provide limited technical assistance in the construction of Web pages. Given sufficient lead-time, you can be instructed on how to scan color pictures and slides for incorporation into university Web pages. Web Authors should provide their own media for these scanned images. The individual Web Author is responsible for any editing and resizing of such scanned images.

Faculty, Staff, Student & SIG Guidelines
Having a personal web page hosted on a server in the som.yale.edu domain is a privilege, not a right.

1. Faculty, staff and student personal web space is assigned to an individual who is responsible for the content, design and development of their personal web page(s). Yale School of Management does not preview or edit personal web pages. However, you must adhere to the following general rules in developing your pages.
2. Personal web pages must not contain illegal material. This includes (among other things) text, images or programs which are copyrighted by other people, unless the copyright owners have given permission for you to use their material on the web. You must be prepared to produce a statement of permission if asked.
3. Personal web pages must indicate clearly who is responsible for their content. Each page must contain your name and e-mail address, and include a link to the responsibility statement which is located at http://www.som.yale.edu/rs.asp (see statement below)
4. Personal web pages must not interfere with the normal operation of the server or the campus network as a whole. This may happen, for example, if you consume a large amount of disk space, or if many people access your pages, retrieve large images, etc. If some or all of your pages consume a large amount of the server's resources or the capacity of our network link, you may be asked to remove them.
5. Personal web pages must not be used for commercial gain. If you are running a business ( this includes all sales, consulting, etc.) you should acquire a commercial account to serve web pages dealing with your business. You may have a link from your personal web pages to your commercial web pages, but the latter should not reside in the "yale.edu" domain.
6. Because personal web pages on this server contain "yale.edu" as part of their URLs, they inevitably reflect your affiliation with Yale University and Yale School of Management, notwithstanding your responsibility for their content. Therefore, they should not contain material which undermines the University's statement of purpose and its character as a world-class institution of higher education. This includes materials which are highly offensive, profane, vulgar or abusive.

Responsibility Statement
The preceding page is a personal web page. Its author is solely responsible for its content. The name and email address of the author are found on each personal page.

The current computer acceptable use policy is available at http://students.som.yale.edu/aup.asp.

Questions and inquiries may be addressed to somwebmaster@yale.edu