K. SUDHIR 52 Hillhouse Avenue (Steinbach Hall), Room 223
Mailing Address:
School of Management, Yale University
135 Prospect St, PO Box 208200
New Haven, CT 06520-8200
Young Scholar Program, Marketing Science Institute, 2003
Cornell University Representative to the AMA Doctoral Consortium, University of Colorado at Boulder, 1996.
Graduate School Travel Grant, Cornell University, 1995.
Gold Medalist, M Tech Program, IIT Madras, 1991.
National Merit Scholar, India, 1983-89.
Professional Service
Area Editor: Marketing Science (2009-) Associate Editor: Quantitative Marketing and Economics (2006-) Editorial Board: Journal of Marketing
Research (2003-), Marketing Science (2005-08) , IIMB Management
Review (IMR) (2006-) Ad-hoc Reviewer: American
Economic Review, Management Science, Journal of Business,
Journal of Economics and Management Strategy, International
Journal of Research in Marketing (IJRM), Journal of Retailing, Marketing
Letters, Social Sciences and Humanities Research Council (SSHRC) Canada,
Research Grants Board of Examiners:
Board of Examiners for Ph.D. Theses, University of Madras, India.
Professional Memberships: Institute
for Operations Research and Management Science (INFORMS), American
Marketing Association, American Economic Association.
"Passthrough Timing,"
(with Sergio Meza), Quantitative Marketing and Economics, Vol 4,
No. 4, December 2006, 351-382. Honorable Mention: Dick Wittink Award for Best Paper in
Quantitative Marketing and Economics (QME), 2006.
"Do Slotting Allowances Enhance
Efficiency or Hinder Competition?,"(with Vithala R. Rao), Journal
of Marketing Research, May, 2006, Vol 43, Issue 2, pp. 137-155.
Lead Article; Finalist: Paul Green Best Paper Award in JMR,
2006. Earlier Version Available as MSI Report.
"Structural Applications
of the Discrete Choice Model", (with Jean-Pierre Dube, Pradeep Chintagunta,
Bart Bronnenberg, Ron Goettler, Amil Petrin, P.B. Seetharaman, Raphael Thomadsen
and Ying Zhao), Marketing Letters, August 2002 pp. 207-220.
"Investigating New Product
Diffusion across Products and Countries," Marketing Science,
Winter 2002. (with Debabrata Talukdar and Andrew Ainslie). Recognized among, “A Few Very Recently Highly Cited Marketing
Science Articles in 2002” in the Summer 2005 issue of Marketing Science.
"Competitive Pricing Behavior
in the US Auto Market: A Structural Analysis," Marketing Science,
Winter, 2001, pp. 42-60.
Finalist: John DC Little Best Paper Award in Marketing Science, 2001;Recognized among, “A Few Very Recently Highly Cited Marketing
Science Articles in 2001” in the Summer 2004 issue.
"The Direct and Spillover Benefits of a New Department in a Retail
Store" (with Boudhayan Sen)
"How Store Brand Patronage Affects Store Loyalty and Profitability,"
(with Debu Talukdar)
“Demand in High-Technology Markets: Role of Temporal and Contextual
Reference Effects,” (with Wonjoon Kim and Subrata Sen).
"Consideration Sets and Inference of Competitive Behavior," (with
Joseph Pancras)
“Does Data Periodicity Affect Inference of Firm Behavior?” (with
Yuxin Chen and Sha Yang).
MBA Teaching Cases
TIAA-CREF: A Pension Giant Takes a Hard Look at Serving the Customer (Yale
Case 06-015).
TIAA-CREF (B): Organizing around the Customer: From Managing Assets to Managing
Relationships (Yale Case 06-019).
HDTV: Assessing an Innovation at Three Points in Time. (Yale Case 07-012).
Invited Presentations
Discussant, SICS Conference, July 2008.
“Market Response Measurement: Structural Dynamic Models,” American Marketing Association Doctoral Consortium, June 2008.
“Structural Dynamic Models,” Marketing Science Doctoral Consortium, June 2008.
"Movie-DVD Releasing Timing," London Business School, October 2007.
“Managing Customer Relationships under Competition: Punish or Reward
Current Customers?” Invited Speaker in Pre-Conference Program on “Emerging
Directions in Marketing Strategy Research” at AMA Summer Educator’s
Conference, August 2007.
"Movie-DVD Releasing Timing," Marketing Science Doctoral Symposium,
Singapore, June 2007.
“Managing Customer Relationships under Competition: Punish or Reward
Current Customers?” University of Toronto, March 2007.
"Movie-DVD Releasing Timing," Indian Institute
of Technology, Madras, January 2007.
"Movie-DVD Releasing Timing," University of British
Columbia, October 2006.
"Empirical IO Methods in Marketing," Cornell University, Ph.D.
Seminar, September 2006.
"Personalization Services: To Whom to Sell, What to
Sell and For How Much," Plenary Speaker at the
INRA-IDEI Conference on “Industrial Organization and the Food Processing
Industry,” Toulouse, June 2006.
"Movie-DVD Releasing Timing," SUNY Buffalo, April 2006.
"Do Slotting Allowances Enhance Efficiency or Hinder
Competition?," University of Texas Austin, Marketing Camp, April 2006.
"Personalization Services: To Whom to Sell, What to
Sell and For How Much," Purdue University, April 2006.
"Personalization Services: To Whom to Sell, What to
Sell and For How Much," University of California, Berkeley, March 2006
"Personalization Services: To Whom to Sell, What to
Sell and For How Much," University of California, Los Angeles, March
2006
“Forecasting Advertising Responsiveness for Short Lifecycle
Products: The Case of DVDs,” AMA-Sheth Doctoral Consortium, University
of Connecticut, July 2005.
"Personalization Services: To Whom to Sell, What to
Sell and For How Much," Carnegie Mellon University, April 2005.
"Personalization Services: To Whom to Sell, What to
Sell and For How Much," Koc University, Istanbul, March 2005.
"Personalization Services: To Whom to Sell, What to
Sell and For How Much," Indian Institute of Technology, Madras, January
2005.
Discussant at Quantitative Marketing and Economics (QME)
conference, Harvard University, November 2004
"Slotting Allowances: An Empirical Investigation,"
Summer Institute in Competitive Strategy, UC Berkeley, July 2004.
"Slotting Allowances: An Empirical Investigation," SUNY Buffalo,
July 2004.
"Slotting Allowances: An Empirical Investigation,"
University of Colorado, Boulder, April 2004.
"Slotting Allowances: An Empirical Investigation,"
Washington University, St. Louis, March 2004.
"Investigating Patterns of Time Varying Competitive Behavior,"
SUNY Buffalo, November 2003.
"Investigating Patterns of Time Varying Competitive
Behavior," Marketing Camp, Northwestern University, September 2003.
"In Favor or Out of Favor: Effects of Store Brand Introduction
on Retailer Pricing of National Brands," (with Sergio Meza) at Summer
Institute on Competitive Strategy, University of California, Berkeley, June
2003.
"Investigating Patterns of Time Varying Competitive
Behavior," University of Texas, Dallas, March 2003.
"Investigating Patterns of Time Varying Competitive
Behavior," Young Scholars Program, March 2003.
"Investigating Patterns of Time Varying Competitive
Behavior," Stanford University, March 2003.
"When Shopbots Meet Emails: Implications for Price Comepetition
on the Internet," Stanford Institute of Theoretical Economics (SITE),
June 2002.
"When Shopbots Meet Emails: Implications for Price Comepetition
on the Internet," MIT, April 2002.
"Investigating New Product Diffusion Across Products
and Countries," at the Marketing Modeler's Group, New York, March 2002.
"Investigating Patterns of Time Varying Competitive
Behavior," at the Winter Marketing Research Camp, Catholic University
at Leuven, Belgium, December 2001.
"Innovation Diffusion Across Products and Countries,"
at the Marketing Science Institute Conference on "Global Innovation of
New Products and Services", London, October 2001.
"Investigating Patterns of Time Varying Competitive
Behavior," at the Invitational International Choice Conference, Session
on Structural Models of Choice, Monterey CA, hosted by UC Berkeley, June 2001.
"Structural Analysis of Competitive Pricing in the Presence
of a Strategic Retailer", Yale University, October 2000.
"New Empirical Industrial Organization Methods in Marketing:
A Review of Methods," Doctoral Seminar at University of Chicago, March
2000.
"Competitive Pricing Behavior in the US Auto Market:
A Structural Analysis," University of California, Berkeley, December
1999.
"New Empirical Industrial Organization Methods in Marketing:
A Review of Methods," Doctoral Seminar at Columbia University, November
1999.
"Structural Analysis of Competitive Pricing in the Presence
of a Strategic Retailer"
Dartmouth College, October, 1997.
University of Chicago, October, 1997.
SUNY Buffalo, October, 1997.
New York University, October, 1997.
INSEAD France, October, 1997.
Purdue University, October, 1997.
Duke University, November, 1997.
University of Rochester, November, 1997.
Stanford University, November, 1997.
UCLA, November, 1997.
University of Toronto, November, 1997.
HKUST, November, 1997
Conference Presentations
“Beating the Average: Target Selection with Geo-Demographic Conditional
Averages.” Marketing Science Conference, Singapore Management University,
June 2007.
“Advertising Responsiveness for Short Lifecycle Products: The Case
of DVDs,” International Conference on Innovation, IIT Madras, Chennai,
December 2005.
“Advertising Responsiveness for Short Lifecycle Products: The Case
of DVDs,” Marketing Science Conference, Emory University, June 2005.
“Time Varying Market Structure: Effect of the SUV on the U.S. Auto
Market,” NASMEI Conference, Indian Institute of Management, Kozhikode,
India, December 2004.
"When and Where to Cherry Pick? Does Geography Matter? " presented
at Marketing Science Conference, June 2004.
"Are Slotting Allowances Efficiency-enhancing or Anti-competitive?,"
presented at Marketing Science Conference, June 2004.
"Are Slotting Allowances Efficiency-enhancing or Anti-competitive?,"
presented at Columbia-NYU-Wharton-Yale Colloquium, April 2004.
"Investigating Time Varying Competitive Behavior,"
at EURO/INFORMS Conference, Istanbul, Turkey, July 2003.
"Beyond Richness and Representativeness: Combining Household
and Store Data," at Marketing Science Conference, University of Maryland,
June 2003.
"In Favor or Out of Favor: Effects of Store Brand Introduction
on Retailer Pricing of National Brands," (with Sergio Meza) at Cornell
University Pricing Conference, August 2002.
"Investigating Patterns of Time Varying Competitive
Behavior," at Marketing Science Conference, University of Alberta, June
2002.
"Investigating Patterns of Time Varying Competitive
Behavior," at the North East Marketing Consortium (Cornell, Dartmouth,
Harvard, MIT, Yale), MIT, September 2001.
"Investigating Patterns of Time Varying Competitive
Behavior," at the MSI Conference on Competitive Responsiveness, Boston,
May 2001.
"Identifying Similarities in Diffusion Behavior across
Products and Countries," presented at Marketing Science conference, UCLA,
June 2000.
"Investigating the Dynamics of Competitive Behavior,"
at Marketing Science Conference, UCLA, June 2000.
"Competitive Pricing Behavior in the US Auto Market:
A Structural Analysis," presented at Columbia-NYU-Wharton-Yale Colloquium,
May 2000.
"Investigating the Dynamics of Competitive Behavior,"
at INFORMS Conference, Philadelphia, November 1999.
"Structural Analysis of Competitive Behavior: New Empirical
Industrial Organization Methods in Marketing", presented at the Conference
on "Competition and Marketing" at the University of Mainz, Germany,
June, 1999.
"Competitive Pricing Behavior in the US Auto Market:
A Structural Analysis," presented at Marketing Science conference, Syracuse,
May 1999.
"Do Trade-ins Aid Segmentation?" presented at the
INFORMS Conference, Singapore, June 1995.
"Effects of Consumer Stockpiling on Competitive Price
Promotions," presented at the INFORMS Conference, Los Angeles, April
1995.
Other Refereed Publications
"An Artificial Intelligence Approach to Precedence Network Generation in Assembly Line Balancing,"
Computers in Industry, 1992, 18(2), pp 177-191. (with R. Rajagopalan)
