"Liberating Limitations: Regret and Indecision in Consumer Choice," (with D. Ariely)


"The Effects of Goal Relevant Information on Task Performance and Preferences," (with D. Ariely)


"Decisions by Rules: Disassociation Between Preferences and Willingness to Pay" (with D. Ariely)


"The Locus and Appropriateness of Monetary Evaluations: Why Monetary Assessments do not Reflect Predicted Utility," (with D. Ariely and Z. Carmon)


“Motivating Discounts: Price-Motivated Consumer Reasoning,” (with E. Dawson)


“Deciding without Resources: Psychological Depletion and Choice in Context,” (with R. Dhar, A. Pocheptsova, and R. Baumeister)

"Behavioral Economics, Psychology, and Public Policy." (2005). Marketing Letters (Special Issue for the Sixth Choice Symposium). forthcoming. (with Dan Ariely, Alan Cooke, David Dunning, Nicholas Epley, Botond Koszegi, Donald Lichtenstein, Nina Mazar, Sendhil Mullainathan, Drazen Prelec, Eldar
Shafir, and Jose Silva).

Book Chapters:

"Making Consumption Decisions by Following Personal Rules, " (with Orly Lobel, and Dan Ariely)