February 2008

Using the Compensation Scheme to Signal the Ease of a Task" (.pdf)
David Godes and Dina Mayzlin
February 2008

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test" (.pdf)
David Godes and Dina Mayzlin
forthcoming in Marketing Science 2008

Technical Appendix to Firm-Created Word-of-Mouth Communication: Evidence from a Field Test" (.pdf)
David Godes and Dina Mayzlin
February 2008

Link to Success: How Firms Build an Audience by Promoting Rivals" (.pdf)
Dina Mayzlin and Hema Yoganarasimhan
November 2006

The Effect of Word of Mouth Online: Online Book Reviews (.pdf)
Judith Chevalier and Dina Mayzlin
Journal of Marketing Research August 2006

Promotional Chat on the Internet (.pdf)
Dina Mayzlin
Marketing Science March-April 2006

The Firm's Management of Social Interactions (.pdf)
Godes, Mayzlin, Chen, Das, Dellarocas, Pfeiffer, Libai, Sen, Shi and Verlegh
Marketing Letters Dec 2005

Using Online Conversations to Study Word of Mouth Communication (.pdf)
David Godes and Dina Mayzlin
Marketing Science Fall 2004